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Is communication design the same as graphic design or advertising design?
Sort of, but not really. Communication design includes graphic design and advertising design plus a whole lot more. We like to call it education for both sides of your brain. The curriculum in the Communication Design program at Harrington is well-rounded enough so you can be more marketable upon graduation.
What makes the Communication Design program at Harrington different?
Well, it's like this. Many communication design schools and programs teach you how to DO graphic design – brochures, logos and web sites. That's ok, but it's just not the whole picture. Today's in-demand careers require you to also be able to THINK STRATEGICALLY about graphic and advertising design. In other words, you need to be able to come up with the ideas, understand the audiences, and have the design skills to solve visual problems. Our Communication Design program seeks to teach you the “why,” not just the “what” – so you can succeed in our design hungry world.
Strategic thinking + Smart design + Strong communication = Communication Design
So what can I learn from attending Harrington's Communication Design School in Chicago?
This Bachelor of Fine Arts Degree Program includes a variety of classes built to help you become a well-educated communication design professional. During your dynamic eight semesters at Harrington you can learn to:
- Draw and illustrate your ideas
- Understand the world of color and typography
- Design for print, web, branding campaigns, packaging and more
- Manipulate digital images and become proficient using industry-current software
- Apply critical thinking to solve programs through design
- Write creative briefs and provide direction to photographers and other designers
- Pitch creative concepts and present your design portfolio
To find out more details on the communication design profession, please visit the American Institute for Graphic Arts (AIGA) website at www.aiga.org. The AIGA is the professional association for design and is a place to exchange ideas and information, participate in critical analysis and research, and advance education and practice.
Contact us today to learn more about our Communication Design program, or register for classes online!
“At Harrington, we encourage our students to look at the world in new ways. Our Communication Design Program is designed to produce conceptual thinkers who are both right- and left-brained; who can be leaders, not technicians. They can learn through real-world exercises in classes taught by practicing professionals, so each can graduate with a well-rounded and relevant education.”
Brad Kisner
Communication Design Program Chair
Harrington College of Design
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